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The best way to be socially responsible is to be real
I am working with a client on a program to help celebrate their code of commitment, and bring it to life as a vibrant part of their culture. This is serious, important work….and I commend them for...
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Bold Predictions…reputation builders, or a big BUST?
It’s hard to break through the clutter and make real news….and even harder to make a real difference. In the recent past, we’ve seen iconic Companies and leaders make the biggest, boldest predictions...
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CSR’s Back to the Future
We’ve all heard the sound bites about the importance of CSR…that doing good is good for business. And the trend to align CSR with the core business and operations of your organization has become...
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Celebrations and Citizenship
Today is IBM’s 100th Birthday….it is also my daughter’s 16th birthday – so it is a big day all around. Unlike the celebration I am planning – which includes a party bus and a jam-packed day (and night)...
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Gordon Gekko’s Worst Nightmare
Could it be that Gordon Gekko’s “Greed is Good” mantra is turning on its head for a more noble, “Greater Good is Good”? Maybe. On February 10, New York will join six other states that over the last two...
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‘Tis the Season – Avoiding the three mistakes of CSR reporting
Although we won’t see the flurry of Corporate Social Responsibility (CSR) Reports for a few weeks, companies everywhere are madly finalizing reports for release on Earth Day later this month. CSR...
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CEO Perspective: Balancing Profitability and Company Conscience
Businesses are expected to do more these days. They must treat employees ethically. They must be transparent with consumers. They must be sophisticated in their CSR programming and initiatives. They...
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Good for the City….TBD for Citibank
Today is National Bike to Work Day and if my tiny one bedroom allowed for the storage of one, I’d be riding in today. Instead, I crammed into a 150 degree subway train and got up close and personal...
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Is CSR the Key to Sustainable Relevance?
When I sit and catch up with my colleagues from all of our practice areas there is a universal challenge our clients are facing: how to be relevant, and stay relevant, amidst the noise. As companies...
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Will Corporate Citizenship Become the Reputation Game Changer As Starbucks...
As if ethically sourced coffee weren’t enough to make your $5 cup of coffee a fashion statement. Starbucks upgraded its reputation to a double shot Venti with the announcement that the company will pay...
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